Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Heesup Han, Bonhak Koo and Sunghyup Sean Hyun
| Year of publication: |
2020
|
|---|---|
| Authors: | Han, Heesup ; Koo, Bonhak ; Hyun, Sunghyup Sean |
| Subject: | airline type | attitude | confidence | Customer retention | full-service airline | ideal social image congruence | love | low-cost airline | repeat patronage intention | social image congruence | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Niedrigpreisstrategie | Low-cost strategy | Südkorea | South Korea | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Luftverkehr | Air transport |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1757564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289336