Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Tansev Geylani; J. Jeffrey Inman; Frenkel ter Hofstede
| Year of publication: |
2008
|
|---|---|
| Authors: | Geylani, Tansev ; Inman, J. Jeffrey ; Hofstede, Frenkel ter |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 730-744
|
| Subject: | Markenimage | Brand image | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingkooperation | Marketing cooperation | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765844