Image risks of servitization in collaborative service deliveries
Year of publication: |
2014
|
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Authors: | Nenonen, Sanna ; Ahvenniemi, Olli ; Martinsuo, Miia |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 16, p. 1307-1329
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Subject: | servitization | image risk | external partner | third-party performance | manufacturing | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Risiko | Risk | Unternehmenskooperation | Inter-firm cooperation | Unternehmensdienstleistung | Business services |
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