Images with messages : a semiotic approach to identifying and decoding strategic visual communication

Janis Teruggi Page

Year of publication:	2015
Authors:	Page, Janis Teruggi
Published in:	The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 312-327
Subject:	Kommunikation \| Communication \| Semiotik \| Semiotics \| Öffentlichkeitsarbeit \| Public relations \| Visualisierung \| Visualization \| Marketingmanagement \| Marketing management \| Werbewirkung \| Advertising effects

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