Imagetransfer
Anneliese Mayer; Ralf Ulrich Mayer
| Year of publication: |
1987
|
|---|---|
| Authors: | Mayer, Anneliese |
| Other Persons: | Mayer, Ralf Ulrich (contributor) |
| Publisher: |
Hamburg : Spiegel-Verl., Augstein |
| Subject: | Markenartikle | Image | Absatzpolitik | Markenartikel | Brand | Öffentlichkeitsarbeit | Public relations | Markenimage | Imagetransfer | Unternehmen | Imagewerbung | Imageforschung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 186 S. Ill., graph. Darst. |
|---|---|
| Series: | Spiegel-Verlagsreihe Fach & Wissen. - Hamburg : Spiegel-Verl., ZDB-ID 526934-9. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 173 - 184 Verlust |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013374545