Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
Year of publication: |
2012
|
---|---|
Authors: | Azizi, Shahriar ; Ghytasivand, Fateme ; Fakharmanesh, Sina |
Published in: |
International Review of Management and Marketing. - Econjournals. - Vol. 2.2012, 2, p. 122-129
|
Publisher: |
Econjournals |
Subject: | Internal brand equity | Brand orientation | Internal marketing | Job satisfaction |
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