The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Year of publication: |
August 2015
|
---|---|
Authors: | Kharabsheh, Radwan Alyan ; Jarrar, Khalid ; Simeonova, Boyka |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 5, p. 423-435
|
Subject: | competitive strategy | differentiation strategy | cost leadership strategy | responsive market orientation | proactive market orientation | learning orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Lernende Organisation | Learning organization |
-
Market orientation, positioning strategy and brand performance
Iyer, Pramod, (2019)
-
Ozdemir, Sena, (2017)
-
Navaia, Eurico Colarinho, (2023)
- More ...
-
Chen, Sonia Chien-i, (2019)
-
Kharabsheh, Radwan Alyan, (2011)
-
Crossing power and knowledge boundaries in learning and knowledge sharing
Filstad, Cathrine, (2018)
- More ...