The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Radwan Alyan Kharabsheh, Khalid Jarrar and Boyka Simeonova
| Year of publication: |
August 2015
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|---|---|
| Authors: | Kharabsheh, Radwan Alyan ; Jarrar, Khalid ; Simeonova, Boyka |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 5, p. 423-435
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| Subject: | competitive strategy | differentiation strategy | cost leadership strategy | responsive market orientation | proactive market orientation | learning orientation | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Lernende Organisation | Learning organization | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.970217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479432