The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Year of publication: |
2017
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Authors: | Hauff, Jeanette Carlsson ; Nilsson, Jonas |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 2, p. 349-366
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Subject: | Country of origin | Investment behavior | Mutual funds | Cue-utilization | Financial quality | Konsumentenverhalten | Consumer behaviour | Investmentfonds | Investment Fund | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kapitalanlage | Financial investment |
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