THE IMPACT OF THE CUSTOMER EXPERIENCE - Strategist B. Joseph Pine II says meaningful customer interactions help fight commoditization. Can retail banks that focus on "experience" succeed in driving growth?
Year of publication: |
2006
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Authors: | Allen, Pat |
Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 82.2006, 5, p. 20-27
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