The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry
Asil Khaled Naser, Alia’a Ibrahim Alfara and Haneen Saleh Sukkar
Year of publication: |
2022
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Authors: | Naser, Asil Khaled ; Alfara, Alia'a Ibrahim ; Sukkar, Haneen Saleh |
Published in: |
MENA Journal of Cross-Cultural Management. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2398-3183, ZDB-ID 3004227-6. - Vol. 1.2020/2022, 2, p. 143-161
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Subject: | digital marketing | organisational culture | new consumers | market | marketing channels | SEO | content marketing | social media marketing | new audience | DM strategies | marketing tools | customers | digital | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Social Web | Social web | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing |
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