The Impact of Environmental Uncertainty Perceptions, Decision-Maker Characteristics and Work Environment Characteristics on the Perceived Usefulness of Marketing Information Systems (MkIS): A Conceptual Framework
| Year of publication: |
1999
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|---|---|
| Authors: | Ashill, Nicholas J. ; Jobber, David |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 6, p. 519-540
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