Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
Manish Das, Dr Charles Jebarajakirthy
| Year of publication: |
2020
|
|---|---|
| Authors: | Das, Manish ; Jebarajakirthy, Charles |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-17
|
| Subject: | Fashion luxury consumption | Acculturation to Western culture | Consumer ethnocentrism | Materialism | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Asiatisch-pazifischer Raum | Asia-Pacific region |