Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Year of publication: |
2023
|
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Authors: | Goyal, Anita ; Verma, Pranay |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 1, p. 88-109
|
Subject: | attitudinal loyalty | behavioral loyalty | Brand engagement | overall brand equity | restaurants | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Virales Marketing | Viral marketing | Markenartikel | Brand | Markenführung | Brand management | Gastronomie | Restaurant industry |
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