Impact of brand image on consumer decision making process towards retailer shops in Kathmandu Valley
Prashant Guragain
| Year of publication: |
2022
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|---|---|
| Authors: | Guragain, Prashant |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 9.2022, 3, p. 98-111
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| Subject: | Consumer pruchase decision | brand loyalty | brand advertisement | brand association | brand awareness | perceived quality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Werbewirkung | Advertising effects | Einzelhandel | Retail trade | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495024