Impact of bundle type, price framing and familiarity on purchase intention for the bundle
| Year of publication: |
1995
|
|---|---|
| Authors: | Harlam, Bari A. ; Krishna, Aradhna ; Lehmann, Donald R. ; Mela, Carl |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 33.1995, 1, p. 57-66
|
| Publisher: |
Elsevier |