Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Bari A. Harlam ..
| Year of publication: |
1995
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|---|---|
| Other Persons: | Harlam, Bari A. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 33.1995, 1, p. 57-66
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| Subject: | Marketingtheorie | Marketing theory | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001179343