Impact of Cholesterol Information on U.S. Egg Consumption: Evidence from Consumer Survey Data

Impact of cholesterol information and demographic variables on egg consumption is examined using data from a consumer survey conducted by the United States Department of Agriculture (USDA). Estimation results of a double-hurdle model suggest that information and health concerns about cholesterol represented by three variables are significant factors affecting consumer decisions about whether to consume eggs and how much to consume. Demographic variables with significant effect on the participation and/or consumption decisions include region, employment status, age, body mass index, sex, race and education.