Impact of consumer behavior pertaining to personalization of price in an e-commerce context
Year of publication: |
2021
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Authors: | Abitha Kumari J, Jensolin ; Gotmare, Preeti R. |
Published in: |
Eurasian journal of business and economics : EJBE. - Bishkek : [Verlag nicht ermittelbar], ISSN 1694-5972, ZDB-ID 2628945-3. - Vol. 14.2021, 28, p. 107-123
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Subject: | Personalized dynamic pricing | stickiness to an online store | customer willingness to pay | recommendation system | price fairness | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Online-Handel | Online retailing | Personalisierung | Personalization | Preisrigidität | Price stickiness |
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