Impact of country of origin effect (COE) on consumer purchase intentions : a case study of cosmetic products in Lampang, Thailand
Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan
| Year of publication: |
2020
|
|---|---|
| Authors: | Janak Pandey ; Somjai Muenkid ; Noraset Jivasantikarn ; Arunie Jivasantikarn Chaisiriwongsuk ; Yadarat Inthaklhan |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 2, p. 83-93
|
| Subject: | Country-of-origin | Origin Effect | Purchase Intentions | Thailand | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i2.12897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503259