Impact of country of origin image on purchase intention : a case of fashion apparels in Kolkata
Dibyendu Chattaraj and Sujit Mukherjee
| Year of publication: |
2024
|
|---|---|
| Authors: | Chattaraj, Dibyendu ; Mukherjee, Sujit |
| Published in: |
Perspectives in marketing, innovation and strategy. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-43446-7. - 2023, p. 19-28
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Herkunftsbezeichnung | Designation of origin | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Markenimage | Brand image | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003434467-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014520569