Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Arpita Khare; S. K. Pandey; Preshth Bhardwaj
| Year of publication: |
2014
|
|---|---|
| Authors: | Khare, Arpita ; Pandey, Sanjay Kr. ; Bhardwaj, Preshth |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 3, p. 185-200
|
| Subject: | Culture | cosmopolitanism | local store loyalty | price | Indian consumers | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Einzelhandel | Retail trade | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380446