Impact of customer knowledge heterogeneity on bundling strategy
Year of publication: |
2009
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Authors: | Basu, Amiya ; Vitharana, Padmal |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 792-801
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Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Monopol | Monopoly | Preistheorie | Price theory |
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