Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Sanjay Mishra, Surendra N. Singh, Xiang Fang and Bingqing Yin

Year of publication:	2017
Authors:	Mishra, Sanjay ; Singh, Surendra N. ; Fang, Xiang ; Yin, Bingqing
Published in:	The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 2, p. 159-176
Subject:	Brand equity (Consumer) \| Brand evaluation \| Brand alliances \| Markenführung \| Brand management \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Produktqualität \| Product quality \| Strategische Allianz \| Strategic alliance \| Unternehmenskooperation \| Inter-firm cooperation

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