Impact of electronic word of mouth on customers' buying intention considering trust as a mediator : a SEM approach
Md. Shahed Mahmud, Md. Nazmul Islam, Md. Rostam Ali and Nadia Mehjabin
| Year of publication: |
2024
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|---|---|
| Authors: | Mahmud, Md. Shahed ; Islam, Md. Nazmul ; Ali, Md. Rostam ; Mehjabin, Nadia |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 25.2024, 2_suppl, p. 184S-198S
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| Subject: | eWOM | trust | customers’ intention | social exchange theory | SEM | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Austauschtheorie | Social exchange theory | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150920976345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634289