Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude

Archana Tiwari, Audhesh Kumar, Rishi Kant and Deepak Jaiswal

Year of publication:	2024
Authors:	Tiwari, Archana ; Kumar, Audhesh ; Kant, Rishi ; Jaiswal, Deepak
Subject:	Attitude toward the influencer \| Extended theory of planned behaviour \| Fashion influencers \| Influencer marketing \| Purchase intentions \| Social media influencer \| Verbrauchereinstellung \| Consumer attitudes \| Konsumentenverhalten \| Consumer behaviour \| Influencer \| Social Web \| Social web \| Mode \| Fashion \| Kaufentscheidung \| Purchase decision

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