Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Heesup Han, Hong Ngoc Nguyen, HakJun Song, Sanghyeop Lee and Bee-Lia Chua
| Year of publication: |
2019
|
|---|---|
| Authors: | Han, Heesup ; Nguyen, Hong Ngoc ; Song, Hak-jun ; Lee, Sanghyeop ; Chua, Bee-Lia |
| Subject: | brand satisfaction | Chain steakhouse image | emotional ads | functional/cognitive ads | repurchase intention | Werbewirkung | Advertising effects | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Markenimage | Brand image | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2019.1531803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176671