Impact of green technology improvement and store brand introduction on the sales mode selection
Fei Cheng, Tong Chen, Yuting Shen, Xiaodong Jing
| Year of publication: |
2022
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|---|---|
| Authors: | Cheng, Fei ; Chen, Tong ; Shen, Yuting ; Jing, Xiaodong |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 253.2022, p. 1-13
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| Subject: | E-commerce | Green technology | Sales mode | Store and national brands | Handelsmarke | Store brand | Umwelttechnik | Environmental technology | Electronic Commerce | Markenartikel | Brand | Markenführung | Brand management | Einzelhandel | Retail trade | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448490