Impact of intermediary and seller trust on consumer repurchase and e-WOM intentions : demographics moderating trust transference
Year of publication: |
2022
|
---|---|
Authors: | Rahman, Arifur ; Ahmed, Tanvir ; Daiyan, Ali Imran ; Al Mamun, Md. Abdullah |
Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 1, p. 1-19
|
Subject: | Competent Intermediaries | Consumer Electronics Sellers | Electronic Commerce | Electronic Word-of-Mouth(e-WOM) | PLS-SEM | Repurchase Intentions | Trust | E-commerce | Vertrauen | Confidence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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