Impact of Lockdown Due to COVID-19 on Consumer Behaviour While Selecting Retailer for Essential Goods

In India, the first case of COVID-19 was reported on 30th January 2020. After that for the next one and half months means by the third week of March, aggressive contact tracing and containment measures kept the numbers minimal my concern departments. However, by the third week of March, it became apparent to experts that the outbreak was entering the exponential phase and Prime Minister of India Mr.Narendra Modi has announced lockdown for 21 days. After this announcement, everyone was panic and moved towards shopping for essential goods. Because of some reason, it has been observed that consumer behavior is changed between this lockdown due to various reasons. Present research highlights the change in consumer behavior while selecting retailers during the lockdown. The present study was carried out in the month of July 2020 means after the announcement of the first phase of unlocking in Maharashtra. Data were collected from the western part of Maharashtra and the majority of the samples are from Pune and Satara District. The researcher has used Google form for data collection. After the analysis, it is found that some consumer has changed their preference while selecting retailers for shopping of essential goods