Impact of materialism on impulsive buying : mediating role of credit card use and brand loyalty
Muhammad Anwar Rashid, Talat Islam, Muhammad Uzair Malik and Zeshan Ahmer
| Year of publication: |
2019
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|---|---|
| Authors: | Rashid, Muhammad Anwar ; Islam, Talat ; Malik, Muhammad Uzair ; Ahmer, Zeshan |
| Published in: |
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab. - Lahore : [Verlag nicht ermittelbar], ISSN 1011-002X, ZDB-ID 860690-0. - Vol. 57.2019, 1, p. 23-46
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| Subject: | Credit card use | Brand loyalty | Impulsive Buying | Consumers | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Markentreue | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305987