Impact of multiple perceived value on consumers' brand preference and purchase intention : a case of snack foods
Edward Shih-Tse Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Edward Shih-tse |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 4, p. 386-397
|
| Subject: | Convenience Food | Convenience food | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698935