Impact of national culture on contributors' performance in brand co-creation : insights from a crowdsourcing platform
Anja Tekic, Daria Korneva
| Year of publication: |
2025
|
|---|---|
| Authors: | Tekic, Anja ; Korneva, Daria |
| Subject: | Brand co-creation | Crowdsourcing | FsQCA | National culture | Neo-configurational perspective | Nationalkultur | Kundenintegration | Customer integration | Markenführung | Brand management | Markenartikel | Brand | Social Web | Social web | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00371-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330585