Impact of online information on the pricing and profits of firms with different levels of brand reputation
Xinyu Sun, Yan Zhang, Juan Feng
| Year of publication: |
2024
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|---|---|
| Authors: | Sun, Xinyu ; Zhang, Yan ; Feng, Juan |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 1, Art.-No. 103882, p. 1-29
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| Subject: | Brand reputation | Herding effect | Price effect | Pricing | Ratings | Sales volume | Markenartikel | Brand | Reputation | Preis | Price | Preismanagement | Pricing strategy | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457455