Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Lei Liu, Shaohui Wu and Guoliang Cai
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Lei ; Wu, Shaohui ; Cai, Guoliang |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1220-1232
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| Subject: | Celebrity endorsements | E-commerce | Image quantity | Information processing | Product presentation | Word count | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Virales Marketing | Viral marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2022-4109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485562