Impact of Organizational Commitment on Firm's Export Performance : Evidence from Drugs and Pharmaceutical Industry of Ahmedabad

Exporting has evolved to be one of the fastest growing economic activities in recent times. Increased interest in exporting can be attributed to changing economic conditions across the world viz. growing liberalization, integration and global competition, etc. However, in this highly competitive global era, exporting firms have to overcome several barriers in achieving superior performance in the international markets. Enhancing the organizational commitment towards exporting is one such step towards ensuring successful exporting by the firms. It is essential for the firms to retain and enhance their commitment towards exporting so as to ensure effective and profitable actions. In this regard, the role played by firm’s management is crucial as successful international operations require experienced and motivated personnel. Therefore, this study focuses on the performance of exporting firms from the angle of organizational commitment for exporting in use by them. The study draws its sample from the small and medium sized exporting firms operating in the drugs and pharmaceutical industry of Ahmedabad region of Gujarat State of India