Impact of own brand product introduction on optimal pricing models for platform and incumbent sellers
Hsing Kenneth Cheng, Kyung Sung Jung, Young Kwark, Jingchuan Pu
| Year of publication: |
2023
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|---|---|
| Authors: | Cheng, Hsing Kenneth ; Jung, Kyung Sung ; Kwark, Young ; Pu, Jingchuan |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 3, p. 1131-1147
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| Subject: | antitrust regulation | e-commerce platform | own brand product | sell-on contract | sell-to contract | Digitale Plattform | Digital platform | Markenführung | Brand management | Electronic Commerce | E-commerce | Markenartikel | Brand | Theorie | Theory | Vertrag | Contract | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.1175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014384213