Impact of promotions on shopper price comparisons
Year of publication: |
2013
|
---|---|
Authors: | Kaltcheva, Velitchka D. ; Winsor, Robert D. ; Patino, Anthony ; Shapiro, Stewart |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 7, p. 809-815
|
Publisher: |
Elsevier |
Subject: | Promotions | Price comparisons | Consumers | EDLP | Hi-Lo pricing |
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