Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power
Shermeen Hasan and Abdul Qayyum
| Year of publication: |
2023
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|---|---|
| Authors: | Hasan, Shermeen ; Qayyum, Abdul |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 17.2023, 6, p. 659-676
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| Subject: | buying power | consumer innovativeness | online impulse buying behaviour | regulatory focus theory | RFT | sales promotions | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2023.134466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064145