Impact of Sales Promotion on Consumer Buying Behavior : A Case of Garments Industry of Pakistan
Year of publication: |
[2021]
|
---|---|
Authors: | Shahzad, Khurram ; Bhatti, Anam ; Islam, Talat ; Javaid, Anam ; Raza Naqvi, Syeda mahwish |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Pakistan | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Advanced Research in Engineering and Technology, 11(10), 2020, pp. 104-114. http://www.iaeme.com Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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