Impact of self‐brand connection on willingness to pay premium : Relevant mediators and moderators
| Year of publication: |
2021
|
|---|---|
| Authors: | Sarkar, Juhi G. ; Sreejesh, S. ; Sarkar, Abhigyan ; Dwivedi, Yogesh K. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (28.07.), p. 1942-1959
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21554 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633164