Impact of social CRM technology use on social CRM performance : an organizational perspective
Year of publication: |
2016
|
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Authors: | Küpper, Torben |
Other Persons: | Jung, Reinhard (degree supervisor) ; Alt, Rainer (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Performance-Messung | Performance measurement | Technologiewahl | Technology choice | Strukturgleichungsmodell | Structural equation model |
Extent: | 1 Online-Ressource (circa 219 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Thesis: | Dissertation, University of St. Gallen, 2015 |
Notes: | Besteht aus 6 Beiträgen aus verschiedenen Publikationen |
Source: | ECONIS - Online Catalogue of the ZBW |
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