Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Johra Kayeser Fatima, Rita Di Mascio, Raechel Johns
| Year of publication: |
2018
|
|---|---|
| Authors: | Fatima, Johra Kayeser ; Di Mascio, Rita ; Johns, Raechel |
| Subject: | Asian context | customer satisfaction | relational benefits | structural equation modeling | trust | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Asien | Asia | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011970142