Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Marina Laškarin Ažić Ph.D. (Faculty of Tourism and Hospitality Management), Vlado Galičić, Ph.D. (Faculty of Tourism and Hospitality Management)
| Year of publication: |
2020
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|---|---|
| Authors: | Laškarin Ažić, Marina ; Galičic, Vlado |
| Published in: |
Interdisciplinary management research XVI ; 1. - Opatija : [Verlag nicht ermittelbar]. - 2020, p. 424-436
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| Subject: | attitudinal loyalty | destination loyalty | loyalty to the style of holiday | accommodation loyalty | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601656