Impacts of CSR autonomy, self-expressiveness and hedonic value of CSR activity on guest citizenship and hotel brand preference

Rojanasak Chomvilailuk, Kenneth Butcher

Year of publication:	2024
Authors:	Chomvilailuk, Rojanasak ; Butcher, Kenneth
Subject:	Cocreation \| Corporate social responsibility \| Customer engagement \| Eudaimonic value \| Hedonic value \| Psychological wellbeing theory \| Corporate Social Responsibility \| Konsumentenverhalten \| Consumer behaviour \| Hedonischer Preisindex \| Hedonic price index \| Hotellerie \| Hotel industry \| Soziale Werte \| Social values \| Markenführung \| Brand management \| Beziehungsmarketing \| Relationship marketing

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