Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand
Year of publication: |
2009
|
---|---|
Authors: | Lee, Jonq-Ying ; Brown, Mark G. |
Published in: |
Agricultural and Resource Economics Review. - Northeastern Agricultural and Resource Economics Association - NAREA. - Vol. 38.2009, 3
|
Publisher: |
Northeastern Agricultural and Resource Economics Association - NAREA |
Subject: | retail promotion | flu | cold | orange juice | demand | Marketing |
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Brown, Mark G., (2009)
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The Impacts of Flu/Cold Incidents and Retail OJ Promotion on OJ Demand
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