Impacts of key dimensions of customer value on customer relationship management (CRM) performance : evidence from Nigeria's Telecommunications industry
Adegbuyi Omotayo Adeniyi
| Year of publication: |
2007
|
|---|---|
| Authors: | Adeniyi, Adegbuyi Omotayo |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 2.2007, 1, p. 80-91
|
| Subject: | Beziehungsmarketing | Relationship marketing | Nigeria | Kundenwert | Customer value | Telekommunikationssektor | Telecommunications industry |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570992