Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops
Year of publication: |
2022
|
---|---|
Authors: | Balogh, Jeremiás Máté ; Mizik, Tamás |
Publisher: |
MDPI |
Subject: | Marketing | Media and communication |
Type of publication: | Article |
---|---|
Language: | English |
Notes: | Balogh, Jeremiás Máté orcid:0000-0001-9081-0071 and Mizik, Tamás orcid:0000-0003-4328-0631 (2022) Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops. Economies, 10 (12). DOI https://doi.org/10.3390/economies10120301 |
Other identifiers: | 10.3390/economies10120301 [DOI] |
Source: | BASE |
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