Impediments to adoption of green products : an ISM analysis
Vishnu Nath; Rupesh Kumar and Rajat Agrawal; Aditya Gautam; Vinay Sharma
| Year of publication: |
2014
|
|---|---|
| Authors: | Nath, Vishnu ; Pati, Rupesh Kumar ; Agrawal, Rajat ; Gautam, Aditya ; Sharma, Vinay |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 501-520
|
| Subject: | green marketing | sustainability | green consumerism | environmentalism | interpretive structural modeling | environmental strategy | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development |