Implementation rules to bridge the theory/practice divide in market segmentation
Sally Dibb; Lyndon Simkin
| Year of publication: |
2009
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|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 3/4, p. 375-396
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| Subject: | Marktsegmentierung | Market segmentation | Einführung | Implementation | Theorie-Praxis-Verhältnis | Theory-practice divide | Versorgungswirtschaft | Public utilities | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838552