Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
| Year of publication: |
2013-05-13
|
|---|---|
| Authors: | Helm, Roland ; Gritsch, Stephanie |
| Institutions: | Wirtschaftswissenschaftliche Fakultät, Universität Regensburg |
| Subject: | Marketing Intelligence | market-/resource-based view of strategy | Marktorientierung | Vertrieb |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Number 474 |
| Source: |
Persistent link: https://www.econbiz.de/10010897020